SARA DANESE, CFA
Sara Danese is an accomplished entrepreneur and expert at the intersection of fine wine and finance. With a CFA and an MSc in Risk Management & Financial Engineering from Imperial College London, Sara combines her financial expertise with a passion for the world of fine wine. As the founder of AZYA, a pioneering digital fine wine trading company focused on the Chinese market, she has redefined the traditional wine sector through innovative eCommerce models and data-driven strategies.
Sara's diverse career includes working on multi-billion-pound portfolios at AXA Investment Managers and leading investment strategies at Russell Investments. She is also a business coach with Forward Inc., where she supports entrepreneurs in the creator and consumer economies. In 2022, she won the Financial Times x Made in Italy Challenge, with an idea at the intersection of ESG reporting and consumer goods.
Currently, Sara writes In the Mood for Wine, a weekly newsletter aimed at educating the next generation of wine investors, translating market trends into actionable insights. She is also building The Fine Wine Diet, a company that speaks to both wine connoisseurs and investors alike. Sara’s unique perspective on fine wine as an asset class, combined with her knowledge of global markets and sustainability, positions her as a leading voice in the future of wine investment.